Amazon Prime Video to Double Down on Investment in Nigeria

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Prime Video, Amazon’s streaming product, is to double down on its investment in Nigeria with the launch of two Local Amazon Originals aimed at Nigerian consumers.

The Originals in question are ‘Gangs of Lagos’, a crime thriller directed and produced by Jade Osiberu and starring Adesua Etomi-Wellington, Tobi Bakre and Chiké, and ‘LOL: Last One Laughing Naija’, a Nigerian adaptation of Prime Video’s international comedy hit, which has previously been adapted for markets such as Australia, Germany, Canada, and France amongst others. The format is a gameshow that pits comedians against each other, with the goal of trying to make each other laugh.  

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Speaking on the announcement, Wangi Mba-Uzoukwu, Head of Nigerian Originals, Prime Video, said:

“We know our customers want to see locally relevant faces, places, and stories alongside our global content on Prime Video, so we’re excited to be bringing Nigerian customers these brand-new Local Amazon Originals, Gangs of Lagos and LOL: Last One Laughing Naija, which will complement our growing selection of Nollywood and African series and movies”. 

“The news signals our continued commitment to the Nigerian TV and Film industry, bringing the very best of authentic, homegrown stories to not only our customers in Nigeria, but also Prime Video members around the world.” She continued. 

The announcement comes amid the launch of Prime Video’s first local marketing campaign, which will see Nigerians able to subscribe to the streaming service in Nigerian Niara. A monthly subscription to the service will set subscribers back 2300 NGN and will include the ability for customers to manage how much data they consume through the streaming quality they opt for when accessing Prime Video’s catalogue of Hollywood titles and Nollywood movies, global Amazon Originals and TV series. 

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